LARQ BRINGS PURE WATER BEYOND FILTRATION TO THE HOME WITH THE LARQ PITCHER

LARQ, leading global health and wellness hydration brand, today unveils the LARQ Pitcher. Now available for pre-order, the LARQ Pitcher is a first-of-its-kind water jug with a unique two-step water filtration and purification system combining LARQ’s PureVis™ UV-C LED technology – first seen in its flagship LARQ Bottle – with a custom designed filter that is renewably sourced and plant-based to provide pure water beyond filtration.

This release marks LARQ’s inaugural expansion into the home sphere, continued growth for the brand, and a much-needed adaptation for the filtered water industry. After the unprecedented success of the LARQ Bottle, the largest crowd-funded hydration campaign on Kickstarter in 2017, LARQ’s latest innovation furthers the brand’s mission to lower dependency on single-use plastic. Simultaneously, the LARQ Pitcher addresses the challenges and dangers of tap water contamination with a sustainable solution to clean water at home.

“We are thrilled to see the launch of the LARQ Pitcher come to fruition, promising a much-needed revolutionary advancement in the worlds of consumer hydration and water purification. The LARQ Pitcher furthers our mission to lower dependency on single-use plastic while providing the healthiest hydration option for our customers. Our foray into the home is the next step in bringing sustainable, clean, and safe water to more people by making it accessible across all of our daily hydration needs,” said Justin Wang, CEO and Co-Founder at LARQ.

The LARQ Pitcher brings together proprietary technology into a sleekly designed water jug offering unparalleled advancements to outperform existing products on the market:

Unique two-stage filtration and purification process that removes >90% of lead, chlorine, mercury, cadmium, copper, zinc, VOCs, Radon, bio-contaminants and more through its Advanced filter

Proprietary PureVis™ UV-C LED technology, first seen in the flagship LARQ Bottle, that destroys bio-contaminants at the molecular level, including viruses and mould, at the touch of a button with automatic activation every 6-hours to keep the water pure over time

Custom-designed filter options – Essential and Advanced – which are carbon derived, using plant-based sources to remove lead, chlorine, VOCs, and other contaminants to deliver a perfectly smooth finish

LARQ’s Essential and Advanced filters use 75% less plastic than leading water filter brand cartridges

Each filter continues to purify the water for up to 60 gallons (vs. the average filter lasting 40 gallons), lasting 50% longer than competitors

Built-in intelligent filter tracking, measuring water use to conveniently remind consumers when it is time to replace the filter, so they do not have to count the days

The LARQ Pitcher provides a healthy and accessible choice for clean water in the home, while continuing to lower consumer dependency on single-use plastic. With over one million plastic bottles being added to landfills per minute and after learning that more than 27 million Americans alone are exposed to contaminated drinking water, CEO Justin Wang launched LARQ to address the major consumer pain points encountered in reusable bottles, and now home water filtration. The LARQ Pitcher marks an exciting accomplishment and continued growth for the brand.