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This summer, Superdrug, the UK’s leading health and beauty retailer, is revealing what hot beauty items Brits are currently obsessing over – and has taken a deep dive into the shopping habits of London’s beauty addicts.
This summer, Londoners are making a statement with the Barry M Genie Lip Paint leading the way – shifting shades for a customised pout. Add in Rimmel’s Thriller Mascara for full drama lashes, and L’Oréal’s Infallible 3-Second Setting Spray to lock it all in, because melting makeup is not the vibe for our trend-setting capital. Hair’s getting its moment too with Elvive Extraordinary Hair Oil, while skincare goes global with the Beauty of Joseon Probiotic SPF50, bringing a hit of K-beauty sophistication.
Pulled from real shopping data via Superdrug’s Health & Beautycard community of 19 million customers[i], the nationwide #YouBeauty campaign reveals how different cities across the UK are embracing their glow-up and doing beauty their way.
Frank McMullan and Tommy Keddie, Regional General Managers at Superdrug said: “Londoners know how to turn heads, and their product choices prove it. From custom lip shades to next-level skincare, their beauty bags are packed with high-impact heroes and international influences. It’s been amazing to see such standout picks take the lead, and we can’t wait to celebrate these powerful choices throughout the summer.”
Make sure you check out the top trending products in your region now, in-store or via Superdrug.com. Look at your city, discover your local favourites, and join the national glow-up with #YouBeauty.
