Leapmotor launches its first ever UK TV advert across nationwide channels
Leapmotor UK has revealed its first nationwide television advertising campaign since launching in the UK earlier this year.
Following on from the successful debut last month of the brand’s self-funded LEAP-GRANT^ of up to £3,750 across the two models for retail EV buyers, the 30 second advert showcases the T03 city car.
Focusing on several potentially life-enhancing ‘leaps’ – a diver waiting to jump into a swimming pool, a kitten making its first jump, a surfer preparing to catch a wave and a young couple’s first kiss – the advert neatly highlights why now is the time to ‘take a leap’ to an electric car.
The advert, developed in the UK by McCann Birmingham, will appear on ITVX, Channel 4, Sky Media, Amazon Prime, Disney+ and YouTube (just to name a few), spanning a range of platforms across the country.
Damien Dally, Managing Director, Leapmotor UK, said: “We’re incredibly excited to be launching our first ever national TV ad campaign. Leapmotor is dedicated to making electric car ownership accessible to as many people as possible. With this advert we’re once again showcasing why now is the right time for customers to ‘take the leap’ into electric with our range of highly specified, affordable electric cars that are crammed with the latest technology.’
With a LEAP-GRANT^ of £1,500 plus 0% APR* Personal Contract Purchase (PCP) finance offer, the T03 city car takes EV affordability to a whole new level with a headline offer of £169 a month and £169 deposit on Personal Contract Purchase (PCP).
With the LEAP-GRANT^ of £1,500 saving applied, the T03 also becomes the most affordable five-door electric car on sale in the UK for retail customers, at £14,495 OTR, offering exceptional value in the retail electric car market.
Despite its compact exterior dimensions, the T03 offers a highly spacious interior, five door practicality, up to 165 miles range (WLTP), rapid DC charging, 10 ADAS features and many premium touches as standard, including a panoramic sunroof, adaptive cruise control, rear parking camera with sensors, keyless start, and 10.1″ touchscreen infotainment system.
Like every Leapmotor vehicle, the T03 is backed by a four-year warranty**, plus the battery is covered by a separate eight-year guarantee, reinforcing the brand’s commitment to affordable, peace of mind motoring. This of course is uniquely backed up further by the fact that Leapmotor’s majority shareholder is Stellantis, the parent company of brands such as Vauxhall, Peugeot and Fiat, among others.
