Love Island 2022 winners could earn up to £10,093 per post, according to an analysis of former winners

The Love Island 2022 winners could be raking in some serious cash after the show’s finale, according to a new analysis, which reveals that former series winners earn on average £4,519.05 per sponsored Instagram post.

As the eighth series of Love Island reaches its conclusion on Monday evening, casino site JohnSlots have worked out how much the winning couple are likely to make on Instagram, once they leave the villa. They looked at the number of Instagram followers for the past 14 winners of the show and used a social media earnings calculator to work out how much former winners could charge per sponsored Instagram post on average.

When analysing the earnings of all former Love Island winners, winners have gone on to earn an average of £4,519 per sponsored Instagram post.

Former female winners tend to perform better on average in terms of online following and earnings from Instagram. Based on past female winners, this year’s female winner can expect to have amassed an average of 1,868,279 Instagram followers and would be able to earn an average of £5,216.28 per sponsored post on the platform.

When looking at all former male Love Island winners, the analysis revealed that this year’s male winner can expect lower averages of 1,248,785 followers by the end of the show, and earnings of £3,821.83 per sponsored Instagram post – nearly £1,400 less than their partner.

Top Earning Previous Winners:

1. Dani Dyer
Season 4 winner, Dani Dyer, was revealed to be the biggest Instagram earner out of all the show’s winners. Based on her army of 3,665,272 followers, the former barmaid from Newham is able to charge upwards of £10,092.55 per sponsored post.

2. Amber Gill
Amber Gill, who was a Series 5 winner, is the second biggest earner. Her account has amassed an impressive 2,715,723 followers, allowing her to charge up to £7,477.74 per sponsored Instagram post.

3. Kem Cetinay
Series 3 winner, Kem Cetinay is the third highest earning winner of the show, and the top male in the list. The former hairdresser from Romford has 2,607,328 Instagram followers, comfortably allowing him to charge upwards of £7,174.39 per post.

4. Millie Court
One of last year’s winners, Millie Court, ranks as the fourth highest earning winner of the show. With a following of 2,008,586, the former ASOS administrator from Essex can command up to £5,529.87 per post from brands.

5. Jack Fincham
Series 4 winner Jack Fincham has a following of 1,851,911 people on Instagram, meaning that he can earn up to £5,100.82 per sponsored post. Despite no longer being in a relationship with contestant Dani Dyer, Jack and Dani are ranks as the highest earning winning couple since the show started.

A spokesperson for JohnSlots commented on the findings, “As this year’s series draws to a conclusion, Ekin-Su and Davide are currently the bookies’ favourites, with fans wondering whether they will split or steal the £50,000 prize if they win.

“However, it is the lucrative earnings made once the series has finished that our remaining contestants will also be keeping an eye on. With former contestants earning upwards of £10,000 simply for featuring a product in their Instagram posts, it is the series winners who will have the best chance of securing their dream brand deals.”