Made In Chelsea’s Josh Patterson triumphs today at the ASICS London 10K
Thousands of runners descended on the capital today for the ASICS London 10K, produced by Limelight Sports Club in partnership with ASICS, for Summer’s greatest celebration of running. Race entries for the 2023 edition of ASICS London 10K are now available via limelightsports.club
The route was brought to life by the sounds of live bands and DJs along the route, keeping runners moving as they raced past the Capital’s most iconic and historical landmark, including; the newly renovated Big Ben, Westminster Abbey, the London Eye and River Thames.
The ASICS London 10K 2022 was won by Andrew Heyes (male winner), Kerry O’Flaherty (female winner) and Bethany Evans (wheelchair winner) with times of 29:02, 35:09 and 39:32 respectively.
Male winner, Andrew Heyes said “I won it last year so I’m chuffed about this win! Running around central London is really exciting. It was a really positive run, the second-fastest 10k I’ve ever done, and I beat my time from last year by 30 seconds!”
Female winner, Kerry O’Flaherty said “The atmosphere is fantastic! I ran a faster second half, and with the electric atmosphere the crowd lifted us whenever we felt tired or a little bit warm!”
As part of the race, a team of over 100 people ran for safety, for change and for freedom, as part of the UN Women UK ‘Safe Spaces Now’ campaign; passing the Houses of Parliament to call for our public spaces to be safer and more inclusive for all.
Launched by UN Women UK in 2020, the aim of the Safe Spaces Now initiative is to make the design of public spaces, and the behaviour within them, free from sexual harassment. Solutions are being implemented by partners in public transport, festivals, nightlife, workplaces, educational institutions and online spaces.
Limelight Sports Club will be donating £5 from the sale of each Stylist Strong Women x Safe Spaces NowASICS London 10K ticket to the Safe Spaces Now initiative.
NFT MEDAL LAUNCH
LimeLight Sports Club partnered with technology leaders xG Studios to offer futuristic limited-edition collectable NFTs, designed by Hugo Boesch of Future Romance, to LimeLight Sports Club members who took part in today’s race.
Each NFT is personalised with the runners’ finish time whilst the runners placing 1st, 2nd and 3rd in both women’s and men’s received the ‘perpetual loop’ featuring either a gold, silver or bronze thread running through it.
The ASICS London 10K NFT Finisher is the xG® ‘Finish LE’ reward, released in partnership with LimeLight Sports Club, marking the digital collectable experience for all LimeLight Sports Club.
Official partner Wahoo also gifted winners an ELEMNT RIVAL multisport GPS watch that creates a seamless training and racing experience.
CHARITY
As a purpose-driven business, Limelight Sports Club is proud of the positive impact it creates and delivers. Enabling hundreds of thousands of people to be active, and providing charities with fundraising opportunities that generate millions of pounds for good causes.
Runners supported charitable causes as the ASICS London 10K marked a momentous return to mass participation experience events that play a vital role in fundraising for important charities such as Cancer Research UK, Alzheimer’s Society, and Great Ormond Street Hospital Charity.
RACE DAY ENTERTAINMENT
The ASICS London 10K is one of the most experiential events in the British running calendar! With twelve different types of entertainment on the course, Fan Hubs, charity cheer points and thousands of spectators, runners weren’t short of motivation or music to keep them going.
Activations included the ASICS 9KM Blast Zone that helped push them over the finish line, a DJ set by CanO Water, Wahoo cheer zone, plus live music from London School of Samba, West End Musical Choir, and Brassband.
