Teas in bold flavours to celebrate Mariage Freres 170th anniversary

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Championing the French Art of Tea since 1854, Mariage Frères marks the 170th anniversary of the brand with the launch two new teas: UME CHA 2024®, a delicate blue tea with notes of blossoming plum trees, and SAKURA, SAKURA! 2024®, an enchanting green tea with subtle floral notes of cherry blossom.

The first opus in a new collection of plum inspired vintage teas, UME CHA 2024® is comforting and silky with round, floral notes inspiring sweet reverie. Extraordinarily blue in colour when brewed, the loose-leaf tea is encased in a collectible cannister adorned with gold flakes.

The SAKURA, SAKURA!® collection was first created in the year 2000 to celebrate the first spring of the new millennium, and the 2024 millésime (vintage) continues its legacy, evoking the delicacy of cherry blossom in its cup. The canister is adorned with shimmering colours and the striking image of tender, just-opened buds standing out against an infinite blue sky.

Each tea retails for £28 per 80g tin and is available at the flagship store on Covent Garden’s King Street. To order online for nationwide delivery, visit www.mariagefreres.com.

Mariage Frères
38 King Street, Covent Garden, London WC2E 8JS www.mariagefreres.com | @mariagefreresofficial

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