New kids yoghurts to launch from The Collective
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Yoghurt experts and proud dairy shaker-uppers, The Collective, are bringing a whole new level of fun to the kids’ yoghurt aisles this autumn, with the launch of two exciting new ranges combining the flavours kids love and demand, with the wholesome goodness parents trust.
Leading the line-up are Pudstars – a brand-new range of treaty dessert-inspired yoghurts, with familiar fruit-led pairings – that turn snacks and puddings into something a little more special. Joining them are two new Suckies pouches, offering even more delicious ways to enjoy yoghurt, now with added health benefits to give an extra nutritional boost.
PUDSTARS DESSERT YOGHURTS
With 62% of parents[1] saying yoghurt is one of their go-to dessert choices for children, The Collective has created Pudstars designed to make every spoonful feel like a treat, without compromising on goodness.
Inspired by classic pudding flavours little ones already love, the range is available in two four-pack varieties: Strawberries & Cream with Banana & Custard, or Apple Crumble with Vanilla Custard, with two pots of each flavour in every pack.
Made with live whole milk yoghurt, real fruit and absolutely nothing artificial added, Pudstars have all the yoghurt credentials parents trust, by providing a natural source of protein and calcium. Each colourful pot also features a playful inner sleeve packed with Pudding News – including puzzles, jokes, colouring and activities to keep kids aged 4-8 entertained long after the last spoonful.
SUCKIES + WITH ADDED BENEFITS
With 87% of parents say they actively look for children’s yoghurts that offer strong health benefits[2], The Collective is expanding its much-loved Suckies range with two brand-new pouches that combine deliciously fruity flavours with added nutritional benefits that parents increasingly value.
The new additions include:
Berries & Cherries Immunity Supporting (Vitamin C) – live yoghurt blended with berries and cherries, naturally high in Vitamin C to help support the immune system.
Blueberry & Oats Tummy Goodness (Febre and Oats) – creamy live yoghurt blended with blueberries, British oats and wholegrains, high in fibre to help support digestive health.
Whether it’s a lunchbox, an after-school snack or breakfast on the go, the new Suckies + make it even easier to enjoy delicious yoghurt with an extra helping of goodness.
Commenting on the launches, Amy Bellchambers, Marketing Director of The Collective UK, said: “We know yoghurt has long been a trusted and much loved dessert or snack for kids, so our new Pudstars and Suckies + ranges now offer parents and kids even more choice. Not only do they taste epic, but they’re exciting to eat and give nutrutional reassurance too”
Pudstars (4 x 85g) will be available at Tesco from 5th October, MRRSP £2.15 and Suckies + (90g) will be available in Sainsbury’s from 16th September, and Tesco from 5th October, MRRSP £1.10. The new Pudstars Strawberries & Cream + Banana & Custard Pots have been shortlisted in the yoghurt category and Suckies+ Immunity Supporting Berries & Cherries Yoghurt Pouch has been shortlisted in the Infant Food category at The Grocer NPD Awards 2026.