New lettingaproperty.com survey reveals opportunities for portfolio landlords in 2024

Property management platform lettingaproperty.com has highlighted key opportunities and challenges facing portfolio landlords in 2024, having surveyed more than 300 of its multi-property landlords to better understand their needs.

The survey revealed overwhelmingly positive landlord sentiment, with 78% of respondents planning to maintain or grow their property portfolios over the next 12-24 months, despite varied predictions for the housing market, interest rates and the broader economy.

“It’s very encouraging to see our portfolio landlords entering 2024 with positivity, with a large majority looking to maintain or add to their property portfolios. Amid some economic uncertainty and with the Renters (Reform) Bill looming, this is still a landlords’ market, with stock scarcity continuing to drive high rental values and yields.”

Jonathan Daines, Founder and CEO, lettingaproperty.com

The London and South East regions are landlords’ top investment targets, highlighting their confidence in the capital and mirroring lettingaproperty.com’s own success in these areas – achieved partly thanks to the company’s extremely cost-effective pricing model, particularly for higher rental amounts.

Portfolio landlords also reported the most important factors when choosing a letting agent, as part of the lettingaproperty.com survey. 53% of respondents said “customer service and support” was their number one priority, followed by “guaranteed rent payments” then “reducing time and hassle.”

Amongst additional services and benefits offered by letting agents, 94% of portfolio landlords said “dedicated property management” was most important to them, followed by “portfolio reviews and health checks” and “volume pricing discounts.”

“Insights gained from this survey have helped us to shape our offering, with tailored packages and pricing, to meet the unique needs of multi-property landlords. Feedback also helps us to understand the challenges, opportunities and aspirations of our portfolio landlords, so we can support them to achieve their property goals in 2024 and beyond.”