New Online Love Study Reveals the UK’s Dating Habits

Brit News, Business

What does falling in love mean in 2019? For many, it means heading to an app and hoping you find true love with a swipe or a click, but there are concerns that online dating may not lead to true love and we are in danger of losing it. Comparethemarket.com have surveyed over 2,000 UK adults to see if love really is on the line or if online dating is simply the newest way to find true love. View the full results of the study here.

How Brits are Falling in Love in 2019

25-34-year-olds are the most optimistic about falling in love online with 34% responding “Yes, definitely” to the question “Do you think it’s possible to fall in love through an online dating site/app?”. Comparatively,

  • 30% of 16-24-year-olds,
  • 26% of 35-44-year-olds,
  • 18% of 45-54-year-olds and
  • 15% of the over 55s agreed

People who use dating apps tied to shared interests, such as music, are the most likely to believe you can definitely fall in love online, with 69% answering the same question with “Yes, definitely”. The next most optimistic app users were;

  • Dating services based on religion (65%)
  • Meetic (68%)
  • SpeedDate.com (64%)
  • OkCupid (59%) and
  • Grindr (57%)

Brighton natives are the most pessimistic about falling in love through online dating as 30% claim it’s ‘not possible’. Right behind them are;

  • Norwich (28%)
  • Leeds (28%) and
  • Belfast (28%).

On the flip side, Southampton (28%), Newcastle (27%) and Glasgow (27%) are the most optimistic answering that you ‘can definitely’ fall in love online.

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