Four in five Brits are completely clueless when it comes to their vitamin health. A mere 13 per cent of Brits think they have a good grasp of vitamins and their importance in a healthy diet. And 87 per cent confess they know little to nothing about vitamins and how they affect the body.
Despite this lack of knowledge around the subject, 82 per cent understand that sensible management of vitamins and minerals in our diets is important for maintaining good health, demonstrated by the fact that 2 in 3 Brits are taking some kind of supplement on a daily basis.
30 per cent even believe they have experienced a health issue which was caused by a lack of certain vitamins or minerals.
We uncovered that nineteen per cent of people avoid vitamin supplements because they don’t like taking tablets, and 24 per cent say vitamin supplements are too expensive to incorporate into their daily lives.
As a result we can see the increase in popularity of fortified food and beverages as three in four prefer to get their vitamin intake from food and drink rather than tablets or supplements.