New York has been named the world’s coolest holiday destination for 2018 by British holidaymakers.
The Big Apple is followed by Iceland, South America and Paris.
According to the study of 2,000 travellers by First Direct bank, the top 10 coolest destinations are:
1 – New York
2 – Iceland
3 – South America
4 – Paris
5 – Japan
6 – Amsterdam
7 – Cuba
8 – Tuscany
9 – Cote d’Azur
10 – Croatia
Eight out of 10 think a destination has to have a completely different culture in order to be considered cool. Sought-after destinations are seen as those with a strong selection of unique activities and attractions,, but they also need to attract great reviews from travel writers and other influencers.
But while some destinations are on the up, Brits have labelled traditional party hotspots, such as Ibiza and Marbella, as ‘not cool’.