Music Venue Trust (MVT), which represents hundreds of grassroots music venues, has revealed the results of a wide-ranging survey to assess audience confidence in returning to performances at grassroots live music venues following the COVID-19 outbreak.
The survey, which had 28,640 respondents, was carried out during the period 12th-18th June 2020.
Whilst 89% of respondents are ‘very eager’ to return to venues – with 93% missing the atmosphere of a live show – only 36% currently feel that it would be safe to attend live gigs during the Covid-19 crisis.
That figure rises to 60% in August/September and, when thinking of attending gigs in October, 71% of respondents feel it would be safe to attend.
These findings follow the urgent warning issued to the UK government by MVT last week stating that an immediate cash injection of £50m is needed to prevent mass venue closures in July, August and September. The catastrophic effects of closure during the COVID-19 pandemic has led to MVT identifying this sector-specific rescue package as being fundamental to the survival of a large number of its member venues. MVT are also proposing a one-off cut in VAT on ticket sales for the next three years for venues and promoters.
MVT surveyed its member venues and found, with 2-metre social distancing, only 13% of
them felt opening was a practical possibility due to their premises’ layout and of those, 96% said it would be financially ruinous to do so because of the radically reduced number of attendees.
MVT founder and chief executive, Mark Davyd, said, “The government needs to read their own guidelines on the risks posed by singing, dancing, being in confined spaces and being in close proximity to other people. The combined impact of those risks is that the live music experience cannot currently be brought back in any form that makes sense for audiences or artists in grassroots music venues. And the survey is telling us clearly that audiences already know this”
Audience confidence in the safety of live music events at 2-metre social distancing declined if that social distancing was reduced to 1-metre according to the survey.
None of the restrictions proposed in government guidance on promoting live music had any significant impact on audience confidence; audiences only gained any significant additional confidence when venues guaranteed full refunds.