OUT WITH THE ‘DAD BOD’ AND IN WITH THE ALL-INCLUSIVE ‘MAN BOD’

Beach holiday experts, On the Beach, launch The Man Bod campaign with backing from Doctor Hilary Jones and Doctor Alex George, to promote male body positivity and encourage disuse of harmful labels such as ‘Dad Bod’.

The stark new research reveals that over half (53%) of men aged 18-34 think the way they feel about their body has a negative impact on their mental health – causing anxiety and a lack of confidence, compared to 33% of men aged 45-55, and just 11% of those aged 65+.

When it comes to confidence, On the Beach recently revealed that low body confidence prevents nearly a quarter of men (23%) from swimming in the sea or pool on holiday. Shockingly, a further 51% of men say that their body insecurities cause them to avoid social situations, including wearing slim-fit clothing (22%), using communal changing rooms (14%) and working out at the gym (10%). Yet, just 34% of women felt that their partner’s mental health is affected by the way they feel about their body, suggesting a division and lack of communication between couples on how they really feel about their bodies.

Further findings highlighted a staggering 66% of men aged 18-34 feel they have a ‘Dad Bod’ compared to 59% of those aged 45-55. With over a third of men (36%) feeling the ‘Dad Bod’ label is a negative one, On the Beach’s all-encompassing Man Bod campaign sets to challenge perceptions and negative labels to promote body confidence for all men.