With after-work drinks cancelled and weekend brunches postponed, Brits are spending more time on the sofa with a host of shops available at their fingertips. The country has gone mad for online shopping over the past three months with reports of hair clipper sales up 45,500 per cent and board games and puzzles up 21,00 per cent.
New research has revealed nearly half (48%) of Brits say online shopping has made them feel happier during lockdown and almost a third (31%) admit to making a purchase every week. The online trend is increasing not only in Britain but worldwide. In Australia, a tech savvy Australian firm has also streamlined the national police check process to enable people to get a criminal history certificate online.
The research commissioned by Europe’s leading price comparison site idealo.co.uk has revealed the most popular product categories Brits are buying during lockdown, further uncovering Brits shopping habits, as 46 per cent admit to becoming obsessed with buying things online since lockdown began and 39 per cent have bought something they wouldn’t normally buy.
A third explain they have been buying lots of products for their home with home and garden the most common category of products people admit they wouldn’t usually buy from. Fashion and accessories are also one of the top areas where people are buying items they wouldn’t usually purchase, followed by electronics, sweets and nibbles, and toys and gaming.
Over a third (35%) admit they are continually buying things online to keep them entertained at home. This could be why electronics (57%), gaming and toys (44%), sports and outdoor (36%) and erotic articles (12%) are some of the most popular products bought during lockdown.
Despite 56 per cent stating they don’t see the point of buying fashion at the moment, Nike, Adidas, ASOS and Boohoo are in the top 10 of the most popular brands over the last three months.
With recent online spending habits proving we’re buying more than we usually would, idealo sought to reveal the names of those who have been the biggest lockdown shopaholics.
When asked to nominate someone who has been splashing the cash over the last couple of months, results show that Sarah’s were named as the biggest lockdown shopaholics. This was closely followed by Emma and John, with ‘Mum’ also on the list.
Top 10 names of lockdown shopaholics