Phở Week in Europe 2025 Officially Kicks Off

On the morning of December 8th, the Phở Week in Europe 2025 officially kicked off, recording over 230 restaurants, eateries, and culinary businesses, registering to join hands in promoting phở and Vietnamese cuisine both on social media and at their business locations. They come from 21 European countries, Japan, and Vietnam. This marks the first time a Vietnamese culinary promotion campaign has achieved such widespread scale across the continent.

Strong Outreach, Creating Community Appeal

Right from the first days of the first announcement in November 2025, the list of participating units was continuously and publicly updated by country, generating widespread interest within the Vietnamese community in Europe.

In many countries, the Vietnamese community, associations, and individuals who love phở actively shared information and called on local restaurants to participate, thus helping the event quickly reach an unprecedented scale.

The Initiative of We Love Phở – Boosting the Promotion of Vietnamese Culture

Phở Week in Europe is the initiative of We Love Phở – a non-profit association established in Brussels in 2025, with the goal of promoting phở as a symbol of Vietnamese culinary culture in Europe. The program is also an activity responding to the annual Phở Day on December 12th.

Unlike traditional festivals concentrated in one location, Phở Week is organized under a decentralized model. Activities do not take place on a fixed stage or square but simultaneously at the business premises of the participating units. Each restaurant and business will independently design promotional activities suitable for its conditions and unique style, creating diversity and flexibility for the program.

Notably, a website has been developed to provide information about Phở Week in Europe 2025. On this website, phở lovers can:

Download rich resources about phở.
Learn more about phở through the publication “Phở – Vietnamese Cultural Identity” in many different European languages.
Look up the list and map of participating Phở Week restaurants by country.
Share memorable photos with We Love Phở.
Look up partners accompanying We Love Phở.
Use the profile picture frame change tool.

The website address is https://yes.welovepho.org

The Support of Diplomatic Agencies, Businesses, and the Community

Phở Week has received attention and support from many Vietnamese diplomatic agencies in Europe; the companionship of media organizations and community associations; and the enthusiastic response from a large number of restaurants, businesses, and individuals who love phở.

Vietnamese representative agencies in many countries have actively shared information and connected with the local community, contributing to enhancing communication effectiveness and expanding the event’s influence.

Featured Activities During Phở Week

The participating groups are expected to implement many diverse activities:

1/ Restaurants, Eateries, Culinary Businesses
Introducing special phở dishes, discounted combos, or new products.
Organizing on-site promotional activities such as Vietnamese-themed decoration, sharing brand stories, and live-streaming phở cooking tutorials.
Coordinating with the community to organize mini-events, workshops, or customer appreciation programs.

2/ Diplomatic Agencies
Supporting official communication; spread the message about Vietnamese culinary culture.
Organizing receptions, cultural exchanges, or events introducing phở to international friends.
Connecting with Vietnamese restaurants to support activities during Phở Week.

3/ Associations and Community Organizations
Getting members to participate, organize gatherings to enjoy phở, and support businesses in promotion.
Contributing cultural content: share the history of phở, regional stories, and community images.

4/ Individuals Who Love Phở
Enjoying phở at participating restaurants, sharing images and feelings on social media.
Recounting memories and stories about phở; introduce phở to international friends.
Organizing a family phở meal as a way to respond to the spirit of the event, contributing to the promotion of Vietnamese culture in Europe

With its large scale and flexible organization, Phở Week in Europe 2025 is expected to become an annual event, contributing to the wider promotion of Vietnamese cuisine and culture in Europe.

The event not only honors phở – the culinary symbol of the Vietnamese people – but also creates opportunities to connect the community, foster exchange, and reinforce the image of a friendly and open Vietnam in the eyes of international friends.

From now until the end of December 15, 2025, We Love Phở will continuously update information about Phở Week in Europe 2025 on the website https://yes.welovepho.org