Pimentae: The UK’s No.1 Margarita Brand

Founded by friends Alice Parmiter and Wynter Karo in 2021, Pimentae is the UK’s No.1 margarita brand in national grocery, with more than 1,200 retail listings across the UK. What began in the founders’ kitchens has grown into one of the country’s leading premium tequila cocktail brands, with stockists including Sainsbury’s, Waitrose, Morrisons, Ocado, Co-op, John Lewis and Selfridges.
Pimentae’s growth reflects a shift towards premium, bar-quality cocktails in convenient formats, with its range spanning ready-to-drink 125ml cans, sharing bottles and larger formats for hospitality. The founders were recognised on the Forbes 30 Under 30 list in 2025, following the brand’s continued expansion across retail and hospitality. Most recently, Pimentae has expanded into UK travel retail, with its premium margaritas available on tap and in takeaway formats at major airport locations including Heathrow, Gatwick, London Luton and Manchester Airport.

The Pimentae range includes:

Spicy Margarita – 125ml, £4.25
Grapefruit Margarita – 125ml, £4.25
Tequila Espresso Martini – 125ml, £4.25
Mezcal Margarita – 125ml, £4.25
Classic Margarita – 125ml, £4.25
The 14.5% ABV cocktails are crafted with Mexican tequila, bringing bar-quality serves to convenient, ready-to-drink formats. Pimentae is available through selected Sainsbury’s stores, Waitrose, Morrisons, Ocado, Co-op, John Lewis, Selfridges and other retailers across the UK. Product ranges, pricing and availability vary by retailer.