#PledgeToRefill campaign relaunches
Safe water charity and social enterprise FRANK Water has ended all sales of its bottled spring water in single-use plastic bottles. It is the first UK bottled water company to discontinue use of single-use plastic bottles and switch to 100% environmentally sustainable solutions.
The announcement comes at the launch of its #PledgeToRefill campaign, which calls on all consumers to carry a refillable water bottle with them to stay hydrated without the need to purchase water (or other drinks) in single-use plastic bottles.
FRANK Water founder and Chief Executive Katie Alcott said:
“We have always been committed to being transparent and open about our social enterprise business and charitable activities – hence the name FRANK Water. We have been working towards this announcement for some time now and feel hugely positive about our decision to end the sale of FRANK Water in single-use plastic bottles. Although we are not an environmental campaigning organisation, our mission and objectives are closely aligned to our friends and colleagues across the environmental sector. We want our announcement to give them hope that change is coming, and to encourage consumers to choose to refill rather than continue polluting our planet with toxic plastic waste.”
FRANK Water will continue to sell water in glass bottles, which are made from 32% recycled material, are 100% recyclable and can be reused indefinitely. Stockists are being offered alternative ways of supporting FRANK Water, including refill solutions and refillable bottles.
You can join the campaign and #PledgeToRefill on the FRANK Water website at www.frankwater.com/refill.
#PledgeToRefill
