RESEARCH: Brits Packing Tea, Biscuits and Even Baked Beans on Holiday

Brit News, Business

The first Monday after New Year’s Day is historically the busiest holiday booking day of the year. As Brits clamour to get a deal to their dream destinations, a study suggests they’ll be logging onto their online food delivery service straight after.

Half (52%) of holidaymakers take ‘typically British’ food on holiday with them, with tea (37%), custard creams or digestives (16%) and even baked beans (7%) making it into people’s suitcases.

The poll by Oliver’s Travels shows two-fifths (40%) take these items because they think they won’t find them abroad while 34% believe the ones available overseas don’t taste the same. When it comes to a brew, half (48%) agree that tea just doesn’t taste like tea outside the UK.

Psychologist, Honey Langcaster-James, said: ‘Travel is as much engrained in the British psyche as tea is, but the extent to which the two seem to go together is surprising’

‘Many Britons appear to want to take a piece of home with them on holiday as a creature comfort and the Great British institution that is our beloved cup of tea has made it to the top of the list!’

The top-6 most common ‘British staples’ to pack are:
1. Tea Bags (37% of people do)
2. Coffee (23%)
3. Custard creams or digestives (16%)
4. Favourite cereal (9%)
5. Marmite (8%) and British cheese (8%)
6. Baked beans (7%)

It’s not just the extra baggage allowance people should be considering when packing British food staples on holiday: two-thirds (68%) don’t know or can’t cite a country where they might be breaking the law if they failed to declare tea through Customs.q

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