REVEALED: How Much Your Home Instagram Account Could Be Earning You

Instagram accounts dedicated to sharing home related content have been on the rise. Even more so within the past year, when renovations and home improvements really got underway, as people were spending more time than ever at home and have been turning to social media for inspiration.

Whether it’s looking for style inspiration, following along with the journey of a home renovation or just wanting to be a bit nosey – a lot of users love to follow home and interiors-focused Instagram accounts. With some accounts amassing large followings, there’s potential to be earning a lot of money from sharing images on Instagram.
Ellis & Co analysed over 100 Instagram accounts1 dedicated to documenting interior design, home renovations and period properties, as well as those from celebrities and influencers, to find out how much they could be earning from sharing on social media, and who might be earning the most.

Ten home renovation Instagram accounts and estimated earnings per post

Rank
Account
URL
No. of Followers
Estimated Earnings Per Post
1
Susanna Hawkins | Life & Style
https://www.instagram.com/shnordic/
385423
£1,361
2
Katie Woods
https://www.instagram.com/comedowntothewoods/
220197
£777
3
What Have We Dunoon
https://www.instagram.com/whathavewedunoon/
176246
£624
4
The House That Jen Built
https://www.instagram.com/thehousethatjenbuilt_/
108422
£383
5
Scarlett at the Rosewood
https://www.instagram.com/theroseandthewood/
68739
£327
6
Victoria Road Restoration
https://www.instagram.com/victoria_road_restoration/
49777
£296
7
Rachael
https://www.instagram.com/renovating.no.66/
50816
£241
8
BUKKY
https://www.instagram.com/lexden_home/
33931
£210
9
Katie Woods
https://www.instagram.com/thesmurfhouse/
34499
£209
10
Liv Madeline
https://www.instagram.com/renovating_cheznous/
22627
£170
For those documenting a big renovation project, it appears there’s plenty of opportunity to monetise the journey. With behind-the-scenes insight into the finished results, the decisions along the way (and the costs), it seems following the journey of a renovation is appealing to a lot of people, with some of the most popular renovation accounts having almost 400k followers.

Susanna Hawkins, a former neuroscientist who documented her property renovation in Bath on social media, has built up a following of 385,423 followers and could now be earning £1,361 per post. Since the start of the first lockdown, Susanna has amassed more than 70k followers, growing her account from 308k to over 385k – which could be thanks to people looking for home inspiration during this time.

The account with the second largest following is Katie Woods (@comedowntothewoods), who is a dentist by day with 4 children – her 220,197 followers mean she could be earning £777 per post. In third place is @whathavewedunoon, an account run by couple Claire and Cal, who are working to restore a 1900s stone villa. With their 176,429 followers they could be earning £624 per post.