Working in PR can be stressful , especially if you don’t understand the many terms and phrases batted around the office.

Consequently, Reboot Digital PR Agency conducted a survey to find out which digital PR key terms baffle Brits most!

To do this Reboot surveyed 2,746 people to find out if they would be confident in understanding terms that are commonplace in the world of digital PR, to judge if the average Brit would be able to make it in the industry. Afterall, the industry currently employs 86,000 people and is fast becoming crucial in the success of a business, so it might come in useful to brush up on everything from backlink to pitch!

The Results

Syndication (76% didn’t understand) – Syndication is a method of republishing existing content on other websites in order to reach a broader audience.

Backlink (71%) – A backlink is a link created when one website links to another.

SEO (65%) – Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

Anchor text (63%) – Anchor text is the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined.

Trust flow (54%) – Trust flow is a number predicting how trustworthy a page is based on how trustworthy sites tend to link to trustworthy neighbours.

Placements (47%) – Media coverage of a press release, which can be in the form of a magazine, online blog post, or any other media outlets that will be viewed by a wide audience.

Outreach (38%) – Press outreach is the process of ‘pitching’ information about your product/service to journalists, bloggers and influencers.

Nofollow (33%) – nofollow is a value that can be assigned to the rel attribute of an HTML, it instructs some search engines that the hyperlink should not influence the ranking of the link’s target in the search engine’s index.

Pitch (26%) – A media pitch is a brief letter, email or phone call offering a news story to a journalist or editor at a newspaper, magazine, radio or television station. The aim of the pitch is to create interest in the story and to find out if the contact is willing to use it.

Press Release (23%) – A press release is a written document prepared for the media – also called the press – that announces something newsworthy.

Reboot’s creative director Abby Chinery commented:

“Being in the industry, you sometimes forget how baffling digital PR terms can be to small business owners, or those just starting their career in an agency – especially considering that digital PR is a relatively new strand of PR. However, I feel that thanks to the growing importance of digital PR in becoming a successful business online, more and more entrepreneurs will come across these key terms and understand their meaning given time.”

We hope you find this release useful. If you do end up using it, we would appreciate a link to https://www.rebootonline.com/digital-pr/ who commissioned the data. A link credit allows us to keep supplying you with future content that you may find useful.