Sam Smith’s marmite tattoo – Love it? Hate it?

The results were collected between 4th and 7th August 2022 from the Opinium Omnibus – an online survey of 2,000 UK adults (18 and over). Results are weighted to be nationally representative where relevant.

About Opinium Research LLP
Founded in 2007 OPINIUM is an award-winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on pulse of what people think, feel and do. Creative and inquisitive, the Opinium team is passionate about empowering clients to make the decisions that matter. Opinium works with organisations to define and overcome strategic challenges – helping them to get to grips with the world in which their brands operate. It uses the right approach and methodology to deliver robust insights, strategic counsel and targeted recommendations that generate change and positive outcomes. Opinium’s consultants are experts in political, financial services, tech, industrial, healthcare and consumer packaged goods research.