Shape-Shifting Pop Auteur Tamta Makes a Striking Runway Debut at Natasha Zinko’s SS27 Show During London Fashion Week and Announces October London Show
Georgian-born Greek pop artist Tamta made her runway debut on Friday 18 September 2026, walking for Natasha Zinko at the designer’s ‘Pay Per View’ SS27 show during London Fashion Week, created in collaboration with OnlyFans. Tamta joined a cast of artists and celebrities including Katie Price and Drea De Matteo. Staged at Collins Music Hall, the show transformed the former theatre into an immersive performance environment, exploring identity, self-presentation and the blurred boundaries between private and public life in an age of constant visibility and live streaming.
The appearance marked Tamta’s first runway walk, adding a new dimension to her long-standing relationship with fashion and performance. She walked in a camel leather-effect two-piece look. Tamta states: “I’ve worn Natasha for years, so walking her show felt very natural, even though it was my first runway. There’s something in her visual language that feels deeply familiar to me growing up in Georgia, and that sense of recognition has always been part of my connection to her work.”
Zinko’s ‘Pay Per View’ collection explored visibility, identity and the performance of self, drawing on ideas of surveillance and the panopticon. With the audience positioned as both observer and participant, the show created a shifting relationship between those watching and those being watched. The collaboration with OnlyFans further explored attention, self-presentation and the monetisation of visibility, while the collection blurred the boundaries between fashion, costume and character through references spanning fetishwear, workwear, uniforms, club culture and theatrical dressing. The SS27 show received coverage across Vogue, DAZED, Hypebae, ELLE, Marie Claire, The Independent, among others.
With more than 300 million career streams across all platforms, Tamta’s creative world brings together music, performance and fashion, with her closely involved in shaping every part of the process. She has collaborated with fashion brands including Mugler, served as a judge on X Factor Greece and X Factor Georgia, and performed across Europe, including on major Pride stages. In 2024, she co-founded KIKI MUSIC, a home for forward-thinking artists that encourages exploration, collaboration and artistic freedom beyond the mainstream. Her work has received support from Wonderland, Vogue, BBC Radio London, Mixmag and METAL, with editorial features in SICKY and NASTY. In 2025, Tamta released THE VILLAIN HEROINE, marking a more experimental direction in her work. She continued her sold-out residency at SMUT, Athens’ underground queer techno club, before bringing her live show to London with a headline performance at Colours Hoxton. Her collaboration with TEO.x3 on the hyperpop track sprite received major Spotify editorial support across New Music Friday UK, Hyperpop and All New Pop, as well as coverage from NOTION, 1883 Mag, FAULT, Noctis and BBC Introducing. More recently, AUTOTAPINOSI earned support from Numéro, HUNGER, FAULT and The Line of Best Fit, while Tamta appeared on the print cover of Le Mile. In June, she joined the SXSW London lineup as a panel speaker and released IN BERLIN ft Ellize, with Tamta now focused on shaping her next album.
Tamta will return to London for her next show at Colours Hoxton on Friday 9 October 2026, presenting her new immersive live experience combining music, fashion, movement and emotion through dynamic choreography, striking styling, atmospheric lighting and new material. With further performances ahead, Tamta’s next album is also in development for next year. Follow Tamta on social media for the latest updates.
