Shark Beauty™ Expands Hair Care Portfolio with New Innovations and Partners with Celebrity Hairstylist Chris Appleton as its Newest Global Ambassador

SharkNinja, Inc. (NYSE: SN), a global product design and technology company, continues to disrupt the beauty industry with the launch of two new products – Shark SpeedStyle, the market’s lightest leading digital hair dryer and Shark SmoothStyle, a heated comb straightener & smoother.

SharkNinja’s latest innovation joins the viral Shark FlexStyle as part of the Shark Beauty family of styling products, a portfolio of innovative hair tools designed to enhance natural beauty and unleash fearless energy, no matter the hair type or texture, to ensure everyone has access to salon quality hair at home.

Shark Beauty is also introducing celebrity hairstylist Chris Appleton as its newest Global Ambassador. As part of the two-year deal, Appleton will work with the brand to help consumers celebrate their hair and build on its mission to democratise high-end hairstyling, bringing the celebrity hairstyling experience to the masses.

“We’re thrilled to build on the incredible momentum of Shark FlexStyle and expand our presence in the beauty space with the launch of these two innovative products and the partnership announcement of Chris Appleton,” said Neil Shah, Chief Commercial Officer at SharkNinja. “Chris is the perfect partner to bring to life for our customers how Shark Beauty tools can help them look and feel like the best versions of themselves without stepping foot in a salon.”

Salon Quality Hair at Home with the Shark Beauty

Shark Beauty is welcoming Shark SpeedStyle™ and Shark SmoothStyle™ to the Shark Beauty Style Suite.
· As the lightest leading digital hair dryer, Shark SpeedStyle is designed to quickly take hair from wet, to dry, to styled with a glossy finish in minutes, without any heat damage. Consumers can choose between three configurations – each equipped with a range of accessories – including the RapidGloss™ Finisher which collects and smooths flyaways, based on their unique hair type and needs.
· The Shark SmoothStyle Heated Comb Straightener + Smoother is designed to straighten and smooth hair with heated comb technology – and without heat damage or frizz – to achieve voluminous buttery soft straight hair with finished curved ends. With dual modes, Shark SmoothStyle can be used on wet and dry hair, making it the perfect everyday tool – go from wet to dry on wash day or refresh bedhead, ponytail creases and more.

In line with the Shark FlexStyle®, the new products were engineered For All Hairkind™ – for every hair texture and every hair type, from curly and coily, to wavy and straight, and everything in between.
Shark SpeedStyle will be available in the UK for £249.99 on the Shark website in early September , with the Shark SmoothStyle £119.99 to join the line up towards the end of the year. Shark FlexStyle is available now.