The Decades Most Popular Design Colour

Grey is revealed to be the nation’s favourite colour according to a data study by rug retailer Modern Rugs.

The study used a decade of Google Trend data for the most popular interior design colour searches from

January 2010 to January 2020, visualised in an animated bar chart.

The biggest winners of the decade along with grey, were black and white, consistently duking it out for the

nations favourite. This was down to the nations love of monochromatic colour schemes that complimented

many modern motifs. In the end, grey came out on top, no doubt bolstered by the resurgence of Scandinavian

design in homes across the country. Greys ability to be versatile and it being a great middle ground to blur

the edges of black and white.

While grey, black and white were huge winners this decade, other colours weren’t as popular with the nation.

The study found that, while red is hugely popular during the festive period for obvious reasons, it failed to gain

any interest during the rest of the year. Earthy brown did not fare much better either, as the nation opted for

variations of plain hue, such as muted clay to introduce warmth into their homes.

The data study also found that compared to previous decades, the nation became more colour-curious with a

whopping 37% of increased colour-related searches. With annual announcements of ‘Colour of the Year’ by Dulux and Pantone, pink, yellow and orange all topped out with Honeysuckle, Cherished Gold and Tangerine Tango taking COTY throughout the decade.