The Most Influential Interior Design Masters Contestant Revealed

New research analysing the popularity of all participants of the BBC Two hit, Interior Design Masters, has revealed the most influential contestants, with Nicki Bamford Bowes taking the top spot.

Interior Design Masters Series 4 is yet to be announced by BBC Two, but if the new series follows the previous season’s footsteps, it will begin airing in Spring 2023. Meanwhile, CasinoGuide.co.uk, online gaming experts, conducted the research and analysed data from contestants’ social media profiles to determine the most influential Series star up until now.

Nicki Bamford Bowes, an interior and furniture designer based in South East London, is the IDM’s season one finalist and the public’s absolute favourite with 127,000 followers on Instagram.

The research has also revealed that she has an expected average earning of £1100 per sponsored post on the mentioned social media platform.

Siobhan Hannah Murphy, season 2 runner up, ranks as the second most influential interior designer from the show. She has 108,000 Instagram followers and an average £1000 per sponsored post.

The third most influential contestant from the Interior Design Masters with Alan Carr, is a charming Aussie living in Scotland, series 3 winner Banjo Beale. Despite having half the Instagram followers of Nicki Bamford Bowes, Banjo can still expect to make some serious money from sponsored posts, with an average £700 per post, thanks to his 67,000 followers.

Ju DePaula, the third-placed contestant from series one, is the fourth biggest presence on Instagram and, with 65,000 followers on Instagram, can earn almost as much as Banjo Beale.

The fifth-place goes to Lynsey Ford, an architect and the winner of the series Two. With 57,200 followers, she can expect to earn £620 per sponsored post.

Honourable mention goes to the winner of season 1, Cassie Nicholas. With 53,400 followers, she can earn £590 per post.

Commenting on the research, a spokesperson from CasinoGuide.co.uk said: “Nicki’s unique formula for creating a stunning space that makes a statement while also being highly functional has undoubtedly touched the IDM viewers’ hearts. This natural talent and charm combined with her intense activity across the social media platforms could be the secret of making it to the very top in the most influential contestants of the Interior Design Masters ranking.”

Top 10 most influential Interior Design Masters with Alan Carr contestants:

Nicki Bamford Bowes – 127,000 followers; £1,100 per sponsored post

Siobhan Hannah Murphy – 108,000 followers; £1,000 per sponsored post.

Banjo Beale – 67,000 followers; £700 per sponsored post

Ju DePaula – 65,000 followers; £683 per sponsored post

Lynsey Ford – 57,200 followers; £620 per sponsored post

Cassie Nicholas – 53,400 followers; £590 per sponsored post

Amy Wilson – 42,700 followers; £496 per sponsored post

Frank Newbold – 42,500 followers; £495 per sponsored post

Paul Moneypenny – 40,500 followers; £479 per sponsored post

Kyle Broughton-Frew – 31,900 followers; £393 per sponsored post