The UK’s favourite treats have an average price increase of 250% compared to 30 years ago!

Brits love to snack, but our love of snacks has a cost – not only to our waistline. It’s no surprise to find out that some of the nation’s favourite sweets now cost as much as ten times more than they did 30 years ago!

Fresh has done some essential research to discover the cost of 13 iconic British retro sweets between now and 30 years ago. Additionally, they’ve also analysed online demand to see which British childhood sweets continue to be popular and what regions crave some 90s nostalgia.

With an average price increase of 250.5%, Brits are shelling out much more than back in the day!

The highest price increase found was from the now discontinued Toffo bar, originally 20p a sweet, prices have now shot up to £2.32, an over 1000 increase! Not far behind is the Flake, originally 99p in the 90s this sweet treat is now at a 50% price increase in with the average bar costing £1.50.

See the table below for the complete list of retro sweets and their increase in prices over the years: