The UK’s sweariest cities, according to online data

For most people, swearing is part of our everyday vocabulary. It has even been suggested that people who swear more are smarter, more honest and more creative. Whether you believe that or not, it’s hard to avoid coming across expletive language, especially online. And with Brits known for being foul-mouthed, Reboot Digital PR were left wondering which UK cities are most guilty of breaking out the profanities.

Using the dedicated subreddits for the 20 most populated cities in the UK, Reboot Digital PR analysed the number of swear words used in relation to the total comments to find out which city swears the most online.

The Cities Swearing Most Online 

Reboot can reveal that the city that swears the most online is Glasgow! With a whopping average of 109 swear words for every 1,000 comments, Glaswegians love letting it all out.

The second most swear-loving city is Liverpool, averaging significantly less swear words than Glasgow at just over 65 total swears per 1,000 comments.

Placing third is Edinburgh, mentioning 58 swear words per 1,000 comments overall – Scotland’s second placement in the top three!

Coming in fourth place is London with an average of just under 58 swears for every 1,000 comments, followed by Manchester with an average of nearly 57.

City Swears per 1,000 Comments
6th Belfast 56
7th Hull 55
8th Newcastle 54
9th Bradford 53
10th Coventry 52
11th Leicester 51
12th Bristol 48
13th Derby 46
14th Portsmouth 45
15th Leeds 44


The Cities Swearing Least Online 

The city that swears the least online is Sheffield with an average of 35 swears for every 1,000 comments.

The second politest city analysed was Nottingham, just above Sheffield with an average of 37 swear words per 100 comments.

Ranking as the third least swearing city is Cardiff, mentioning 39 swears for every 1,000 comments.

Fourth is Southampton, averaging 39 swear words per 1,000 comments, and fifth is Birmingham with an average of 40.


The UK’s Favourite Swear Words

Swear Word Percentage of Total Swears Analysed
#1 F*ck 40%
#2 Sh*t 37%
#3 Cr*p 5.9%
#4 C*nt 4.1%
#5 Bullsh*t 3.3%
#6 B*stard 2.9%
#7 B*llocks 1.5%
#8 Tw*t 1.5%
#9 W*nker 1.4%
#10 B*tch 1.4%

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