The #UnsexyProducts hashtag has reached more than 42.5 million views on TikTok over the last month.

The trend is indicative of a broader shift in the way Gen Z and Millennials think about beauty; just as shoppers are demanding increased transparency from the brands they frequent, consumers themselves are shedding the long-prevailing hush-hush culture surrounding beauty upkeep.

A recent TikTok from Shelby Danielle who was showing her #unsexyproducts and has received nearly 50,000 views, highlights washing her hair daily can be a chore and she can’t live without her Batiste Dry Shampoo!

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Batiste is your everyday hero and essential product to bring your hair back to life! From morning till night, Batiste is the ideal in-between product.

BATISTE TROPICAL DRY SHAMPOO
Take day hair two to the next level with the world’s no.1 dry shampoo. Leaves hair smelling like an exotic summer holiday wherever you are. Even though UK weather may not be on par with the Caribbean, but we can certainly rely on Batiste to add a little tropical spritz!

Currently on offer at Boots, RRP £3.25.