UK listed VVV Sports Limited announces plans to expand into pickleball with strategic investment into Wild Pickleball Agency

VVV Sports Limited (“VVV” or the “Company”), which is listed on the Aquis Stock Exchange Growth Market (under the ticker “VVV”), is pleased to announce an investment and strategic alliance with Wild Pickleball Agency (WPA), which is dedicated exclusively to pickleball in the EMEA region (please see the attached press release). Working together, VVV and WPA intend to revolutionise professional pickleball in the EMEA region.

The funds within this new alliance will be strategically allocated to rapid expansion. Priorities include building an elite management team, developing a proprietary technology platform to centralize the competition, and producing a launch event calendar for 2026 that will set a new standard of quality for professional pickleball in the EMEA region.

The global pickleball market is projected to reach $2.6 billion in 2025 and grow at a compound annual growth rate of 15.9% until 2034 when the market could be worth $9.6 billion.

VVV and WPA will focus on developing a three-tiered pickleball competition system, designed to control the flow of talent from grassroots participants to the professional circuit:

Professional Pickleball Circuit: VVV and WPA intend to establish a new elite professional circuit for doubles and singles. Inspired by the most successful models in major racquet sports, VVV and WPA propose that the tour will offer record prize money, top-tier media production, and believe that it will attract the world’s best players to iconic venues across the EMEA region.

Pickleball Series: VVV and WPA will aim to position WPA’s established semi-professional circuit as the official and exclusive development platform for pickleball in the EMEA region, serving as the talent incubator and qualification system for accessing WPA’s elite circuits, and providing a sustainable and meritocratic structure for the growth of future professionals.

Teams Pickleball League: VVV and WPA intend to establish a revolutionary professional team league that will bring to the EMEA region the electrifying, adrenaline-fueled format that has captivated audiences in the United States. Team competition will be the hallmark for creating compelling narratives, rivalries, and a top-tier sporting spectacle.