We Love Pets gains ‘ethical’ status in the Good Shopping Guide

The largest full-service pet care franchise in the UK, We Love Pets, has been awarded ‘ethical’ status by the world-famous, Good Shopping Guide.

Founded over 20 years ago to give consumers an independently researched ethical comparison of companies and brands, ensuring they were run along sustainable lines and didn’t in any way support global warming, human trafficking, animal abuse, overfishing, the fur trade, habitat loss, or the poverty cycle, The Good Shopping Guide has now published 11 bookshop editions. We Love Pets is honoured to have recently been accredited with their ‘ethical’ status in the coveted publication.

Good Shopping Guide said: “Ethical Accreditation certifies that the Company, Brand or Product in question has reached our benchmark standard in our overall analysis of its corporate social responsibility record – a highly respected mark of independent endorsement, which can benefit consumer sales, trade sales, employee relations, public relations as well as company and brand value.”

On completion of the We Love Pets screening, the Good Shopping Guide research team made the following comments: “We are pleased to verify We Love Pets as an ethical brand that places respect for the Environment, Animals, and People at the heart of its values. The brand has therefore been approved as one of The Good Shopping Guide’s leading ethical companies. We Love Pets is commended for its rigorous animal welfare standards, such as its ‘No Pack Walking’ policy, and its commitment to minimising its environmental impact.”

Jo White, who founded We Love Pets in 2008 and who, with her husband Ryan has grown the business into the most successful full-service pet care franchise in the UK, with 116 franchisees covering 187 territories, said: “We could not be more delighted to have received this accreditation from this highly respected and internationally recognised guide and will be flying the logo with pride across our website and marketing collateral. From the very start, it was important to us to run the business ethically, not only in terms of the franchise but also surrounding the standards we uphold for the care of the pets we are entrusted with every day. No pack walking was something we adopted early on, even though it doesn’t make financial sense, but we stuck to our guns because we knew it was the right thing to do for the dogs. Being recognised for our ethical stance is great and underlines our commitment to always doing things the right way.”