Wild Idol | The Premium Naturally Alcohol-Free Sparkling Guide to London Fashion Week

For those looking to raise a glass without sacrificing the next day, Wild Idol offers a more considered way to celebrate. Hang-crafted from superior blend of grapes by expert winemakers and naturally alcohol-free rather than de-alcoholised, its Sparkling White and Sparkling Rosé deliver fine bubbles, elegance and a sense of occasion. It is the perfect alternative to alcohol for those who want to drink less, without compromising on taste.

PNG image

Throughout Fashion Week, Wild Idol can be enjoyed at some of London’s most fashionable restaurants and luxury hotels:

34 Mayfair, Mayfair
A glamorous Mayfair institution known for its contemporary grill menu and art-filled interiors, 34 Mayfair serves Wild Idol by the glass and in its Amber Bloom cocktail. A refined zero-proof take on the classic Spritz, the alcohol-free cocktail combines Smiling Wolf Aperitivo and Cedrata, finished with Wild Idol Alcohol Free Sparkling White.

Lilibet’s, Mayfair
Set on Bruton Street, Lilibet’s brings a refined, contemporary approach to seafood-led dining. Both Wild Idol Alcohol Free Sparkling White and Sparkling Rosé feature on its wine list, offering an elegant alcohol-free pairing for everything from oysters and caviar to a long Fashion Week lunch.

China Tang at The Dorchester, Mayfair
Hidden beneath The Dorchester, China Tang pairs classic Cantonese cooking with opulent Art Deco interiors inspired by 1930s Shanghai. Wild Idol offers a suitably celebratory naturally alcohol-free serve within one of Mayfair’s most iconic dining rooms.

The Berkeley, Knightsbridge
A longstanding favourite of the fashion set, The Berkeley offers Wild Idol by the glass, making it an effortless choice for a pre-show meeting, celebratory lunch or a pause between appointments.

The Emory, Knightsbridge
At The Emory, Maybourne’s discreet all-suite hotel overlooking Hyde Park, guests can enjoy Wild Idol by the glass in an intimate and design-led setting.

Dorian, Notting Hill
Michelin-starred neighbourhood restaurant Dorian serves Wild Idol both by the glass and in alcohol-free cocktails. Its lively open kitchen, counter seating and sought-after terrace make it a stylish west London stop during Fashion Week.

Broadwick Soho, Soho
Martin Brudnizki-designed Broadwick Soho offers Wild Idol by the glass and in alcohol-free cocktails. Maximalist interiors and rooftop views across the city provide a suitably theatrical backdrop for drinks between shows.

Luca, Clerkenwell
Acclaimed modern Italian restaurant Luca serves Wild Idol by the glass at its elegant St John Street dining room – an ideal option for a leisurely lunch or early supper close to the Fashion Week action.

St. Clement at 180 The Thames, Temple
Newly opened on the riverside, St. Clement offers a stylish place to pause between shows. Guests can enjoy Wild Idol within the relaxed surroundings of the hotel, which includes Café Clement’s south-facing terrace and garden.