Art in the fast lane – D*Face debuts ‘Save the World’ art car at Moniker Art Fair
EDITORIAL USE ONLY .Kaspersky Lab and British artist D*Face unveil the first ever Formula-E art car in East London. PRESS ASSOCIATION Photo. Picture date: Tuesday, 25th September 2018. The car, commissioned by security giants Kaspersky Lab, will be on show during Moniker Art Fair at the Old Truman Brewery in London from 4th-7th October Photo credit should read: David Parry/PA Wire
Kaspersky Lab wanted to breathe new life into the high-end hot rod art car concept, by selecting a new set of wheels to work with and, giving an accessible, urban artist free range to do what he wanted with it. The result is D*Face imprinting his bright, bold and colourful artistic trademarks on the Virgin Racing Formula E car; signalling the first Formula E art car ever made.
The car, emblazoned with ‘Save the World’, features several of D*Face’s iconic wings and acts as a vehicle to illustrate a powerful message – that art can empower people to make a change.
The London-born artist hopes that his work will force viewers to consider the notion that they have the power to be a super hero, stating:
“Does everyone have a good and bad element to them, and how much does the bad outweigh the good? In times like now, we all need to take on the mantra of the super hero and help Save the World. It is time for all of us to stand together and make a change. Be that stopping data steals, addressing climate change and plastic waste or using damaging fuels. We all have the power to do one thing that will help make a change.
“It has been exciting to work with Kaspersky Lab on this project and create art with a real message of hope for a brighter future. This is, after all, our world and we need to look after it. It will take every one of us to make a real lasting, impactful change.”
The medium is also the message, as although Formula E is in principle a sport, its raison d’être is to creatively tackle the issue of climate change and accelerate technological developments in the world of e-mobility.
The art car is one of two new collaborations between the artist and the security firm that will be on display in East London. As well as the car, the artist’s design for the limited-edition boxes of Kaspersky’s Total Security v.2019 product which is also on show at the fair.
The car and Total Security v.2019 collaboration is the latest in a series of artworks celebrating the ‘Save the World’ concept. The artist created a large-scale mural in New York and designed ‘art helmets’ for Virgin Racing drivers Sam Bird and Alex Lynn at the season finale in New York.
Kaspersky Lab are fast becoming one of the biggest corporate supporters of the urban art scene, following its work with Ben Eine last year and, its ongoing commitment to contemporary art, creativity and innovation as the lead sponsor of Moniker Art Fair globally.
