Everyone wants to dress like Harry Styles with an explosion of 1,011% of searches for the term “harry styles concert outfit ideas”

Analysis of Google data by creative resource Design Bundles found that online searches for ‘harry style concert outfits ideas’ exploded by 1,011% in the UK on the 28th of January on Pinterest, as well as searches for the term “green feather boa” by 1,328% on Google.

The surge of searches came after his UK Love on tour tickets went on sale today, with the ticket website crashing several times from fans trying to buy tickets. Google data and Pinterest data show a rise of people wanting to dress like Harry Styles in reaction to the release of his tour tickets. The icon famously wore a green feather boa at the Grammys last year and his fans have caused a rise of searches, all looking for their own statement boa since his tickets went on sale today.

A spokesperson for Design Bundles commented on the findings: “it’s fascinating to see how someone as iconic as Harry Styles has become a true trendsetter influencing the public into breaking traditional boundaries. He has inspired people to wear their own statement pieces like him and take influence from his new-age fashion, including groovy suits, gender fluid dresses, and feather boas. The artist is not only a talented musician but a true fashion icon!”