London Victoria becomes shop small hotspot for busy commuters with The Pop-Up Club and its independent retailers this Christmas

The bustling shopping district of London Victoria is now one of the latest homes for supporting small and independent traders with The Pop-Up Club this Christmas, offering commuters and visitors the opportunity to pick up the perfect last minute gifts as they travel.

The Pop-Up Club has opened its doors for the first time in Cardinal Place to help shoppers find the perfect gift for their loved ones from a choice of carefully selected independent traders. With less than 50 days to go until Christmas, this perfectly placed pop-up experience offers shoppers the opportunity to discover and purchase unique gifts from small and sustainable brands this year. With London Victoria being one of the city’s busiest train stations, the nearby Cardinal Place offers a chance for retail therapy as well as the perfect place to dash out for a gift for a loved one.

Visitors to The Pop-Up Club can discover nearly 40 curated small brands and designers, including handcrafted and eco-friendly gifts, cards, ceramics, homeware, jewellery, artwork, kids prints and lots more.

Carefully curated traders on offer include independent retailers such as embroidered napkins and homeware from We Are The Lost Girls Ltd, bold and colourful prints from Nephthys Illustrated, sustainable children’s toys from Eeny Meeny and handmade home décor from recycled materials with Arkadia Dalia.

The Pop-Up Club stands alongside household names like Sweaty Betty, Accessorize, Boots and Marks & Spencer as part of the shopping on offer at Cardinal Place as well as a host of food and drink outlets.

The Cardinal Place pop up shop is now open until 24th December (Christmas Eve). The store will welcome shoppers from 10am until 6pm Monday to Saturday and 11pm until 5pm on Sundays.

In previous years The Pop-Up Club has helped small retailers and traders earn more than £500k by offering them a platform to sell and meet customers on the high street. This year it’s supporting small businesses and retailers in Locations including Kent’s Bluewater Shopping Centre and Brighton’s Duke Lane.

Founder Tillie Peel said: “Cardinal Place is a new destination for us and one that we are so pleased to be part of, thanks to its prime location in London Victoria which sees thousands of people travel through everyday. The Pop-Up Club has always supported small and independent traders, and we welcome this opportunity to be part of this thriving shopping hub that’s within a stone’s throw of such a busy travel hotspot. It’s the perfect place to let consumers meet some of the brilliant traders and retailers we are working with, and to get gifts and presents whilst heading home.”

She continued: “With Christmas shopping now firmly on people’s minds as we reach the countdown to December 25th, we want to help and encourage shoppers to remember that supporting local businesses can have a huge impact at this time of year.

“There are over five and half million small businesses* registered in the UK and if every person supported a small business with just £10 then £3.85 goes back into your local community.”