Marketing Managed announces strategic partnership with Zoho to deliver faster, cleaner CRM outcomes for UK manufacturers and engineers

Marketing Managed has formed a strategic partnership with Zoho to help UK SMEs in manufacturing, engineering, technology and education get more value, more quickly, from customer relationship management. The collaboration combines Zoho’s robust CRM platform with Marketing Managed’s hands-on martech audit, integration and implementation expertise.

The partnership will focus on designing right-sized CRM programmes, connecting data across the stack and creating reporting that leadership teams can trust. Engagements typically include requirements mapping, configuration, integrations, data migration and cleansing, user onboarding, governance and ongoing optimisation.

“Too many teams are paying for features they don’t use and still cannot see what is working,” said Philip Bacon, Founder of Marketing Managed. “Zoho CRM gives us a flexible foundation. We tailor it to the reality on the shop floor, connect it to the rest of the stack and put decision-grade reporting in the hands of sales and management.”

What clients can expect
Right-sized CRM setups: Zoho CRM configured to fit existing processes, not force new ones.
Joined-up data: Integrations across Zoho CRM, Zoho Campaigns/Marketing Automation, Zoho Analytics, Zoho Desk and third-party tools.
Cleaner pipelines: Migration and deduplication of legacy data, field standards and user governance.
Adoption that sticks: Role-based training, playbooks, dashboards and measurable KPIs.
Board-ready reporting: Revenue, pipeline and campaign attribution aligned to business goals.

Initial service packages
CRM QuickStart for Manufacturers (4 weeks): Discovery, build, migrate, train, go-live.
RevOps Foundation (8–10 weeks): CRM + marketing automation + attribution dashboards.
Martech Audit + Roadmap: A 90-day plan and 12-month roadmap to remove waste and connect data, delivered on Zoho where appropriate.

Marketing Managed specialises in strategy, awareness and demand capture for engineering-led organisations. This partnership formalises an expanding body of work delivering predictable pipeline and clearer ROI from CRM and connected martech.