5,000 free Espresso Martinis up for grabs this March at Slug & Lettuce
Coffee meets cocktails this March as Tia Maria teams up with Slug & Lettuce to celebrate Espresso Martini Day with a nationwide giveaway.
As part of the ongoing collaboration between the two brands, up to 5,000 Tia Maria Espresso Martinis will be given away across participating Slug & Lettuce venues throughout March (excluding Scotland), giving cocktail lovers the perfect excuse to raise a glass to one of the UK’s favourite serves.
The Espresso Martini’s story dates back to 1985 in London, when legendary bartender Dick Bradsell created the now-iconic cocktail after a customer famously asked for a drink that would “wake me up and then f**k me up.” In search of the perfect coffee liqueur to complete the recipe, Tia Maria became the final piece of the puzzle.
Since then, the cocktail has become a global favourite and continues to dominate bar menus. The Espresso Martini consistently ranks among the top five bestselling cocktails in the UK[1], particularly popular with Gen Z consumers enjoying out-of-home occasions.
Mercedes Venster, Trade Marketing Manager at Disaronno UK, said: “Espresso Martini Day is the perfect moment to celebrate one of the world’s most iconic cocktails. Tia Maria has long been an essential ingredient in the classic recipe, and we’re thrilled to partner with Slug & Lettuce to give thousands of cocktail lovers the chance to enjoy an Espresso Martini on us. It’s all about bringing people together to savour the rich coffee flavour that makes this cocktail so special.”
Guests can enjoy one complimentary Tia Maria Espresso Martini by presenting their voucher in the MiXR app at participating Slug & Lettuce venues throughout March, while stocks last.
