MOJU and The Outrunners raise £5,000 to support youth programmes across London through inaugural B Corp fundraiser

Leading functional shot brand MOJU and London youth charity and running club The Outrunners have successfully launched the inaugural ‘Outrun The Outrunners’ – a new annual fundraising event which brought together London’s purpose-driven business community to raise £5,000 in support of The Outrunners’ youth programmes across the capital.
Held last week at London Marathon Community Track, the event saw B Corp brands and grassroots runners go head-to-head with The Outrunners in a spirited relay race on the city’s iconic track.

Teams from Vita Coco, THIS, Bicycle and MOJU amongst many more, along with members of London’s running community, took part in the challenge, combining friendly competition with a shared commitment to social impact.

Funds raised from the event will go directly towards supporting The Outrunners’ work to create safe and supportive spaces for young people across London, helping them build resilience, confidence and a sense of belonging through sport.

A spokesperson for MOJU said: “If anyone is setting the pace in London’s grassroots running scene, it’s The Outrunners, whose inclusive approach ensures nobody gets left behind. Bringing together London’s B Corp community to race for a cause was an incredible way to celebrate B Corp Month while supporting a charity doing vital work with young people across the city.

“The energy on the track was amazing, and raising £5,000 together shows what can happen when businesses and communities come together with a shared purpose.”

Following the success of its debut year, MOJU hopes Outrun The Outrunners will become a staple event in the B Corp Month calendar, bringing together businesses, runners and communities each year to raise funds and champion the power of movement to drive positive change.