Veeve Expands London and Paris Footprint with 200+ Home Portfolio Acquisition

Veeve, the high-end short-term rental management company and part of the UnderTheDoormat Group, today announced a significant expansion of its portfolio across London and Paris, adding more than 200 homes in two of Europe’s most sought-after metropolitan markets.

The expansion represents a major step in Veeve’s continued growth, strengthening its position as a leader in the short-term rental market. The homes span prime neighborhoods across London and the most prestigious arrondissements of Paris and are expected to add more than £2.3 million in annual net revenues to the Veeve business.

As part of this expansion, onefinestay has entered into a strategic partnership with Veeve to support the transition a set of 200+ homes in London and Paris. Under the agreement, management of these homes will move to Veeve. The partnership builds on a long-standing relationship between the two companies and has been structured to ensure continuity for both homeowners and guests, with no disruption to existing reservations.

Each home meets Veeve’s exacting operational standards, including comprehensive insurance coverage and 5-star guest services.

For Veeve, the acquisition marks another significant step in scaling its platform. Following the successful onboarding of more than 700 properties during the UnderTheDoormat–Veeve merger, the company has demonstrated its ability to integrate large portfolios while maintaining high standards of operations and homeowner relationships.

Merilee Karr, CEO, Veeve, part of the UnderTheDoormat Group, says:
“We are delighted to bring these exceptional homes under our management. This is a defining moment for Veeve, reinforcing our position at the high end of the market in London and Paris. This portfolio significantly enhances our offering in two of Europe’s most important cities and marks an important step in our continued growth.”

The announcement comes at a pivotal moment for the short-term rental sector. As new regulatory frameworks in the UK and across Europe take shape, operators with established compliance capabilities and strong homeowner relationships are expected to gain market share.

Tyler Thompson, Managing Partner, Second Century Ventures, comments:
“We’ve backed the UnderTheDoormat team through multiple strategic moves, and this latest acquisition reinforces why. Pairing a these homes with UnderTheDoormat’s platform creates scale, strengthens the product, and sets the stage for accelerated growth. We’re excited to continue supporting Merilee and the team as they build a category leader.”

UnderTheDoormat Group, a founding member of the Short-Term Accommodation Association (STAA), is well positioned to navigate regulatory change while continuing to protect the long-term value of homeowners’ assets.

The Group will continue to invest in its proprietary technology platform, Hospiria, including AI-driven tools designed to optimise performance, enhance guest experience and support long-term portfolio growth.