givestar and Motiv Sports partner to enhance fundraising at events
givestar, the next-generation giving platform on a mission to unleash the good, today announces a landmark partnership with Motiv Sports – one of the UK’s leading organisers of mass participation events – making givestar the Official Fundraising Platform across Motiv’s portfolio of flagship events.
The partnership represents a powerful convergence of two organisations rewriting the rules in their respective sectors, united by a shared belief in the power of community, technology and forward motion to deliver real impact.
givestar will partner across the following events delivered by Motiv Sports UK:
Cancer Research Etape Caledonia
HOKA Hackney Half
Saucony London 10K
Saucony Shoreditch Half
Oxford Half
givestar was built for this moment. With over £45 million processed, a 500,000-strong community growing by 10,000 new sign-ups every week, and 70% of users under 35, givestar represents the future of giving – mobile-first, frictionless and designed for the next generation of donors and fundraisers.
The numbers speak for themselves: events that switch to givestar raise 30% more for their chosen charities. Standout features including Tap to Donate – proven to increase giving by 50% compared to traditional online giving – and WhatsApp-based mobile-first fundraiser stewardship made givestar the clear choice for Motiv.
Ian Allerton, MD, Motiv Sports said: “Motiv is all about supporting and empowering people to exceed their goals — and that spirit extends to the causes our participants support. givestar’s technology is genuinely disruptive; the results it delivers for charities are remarkable. This partnership felt like a natural fit from day one.”
Tom Montague, Co-Founder, givestar added: “Seventy percent of givestar’s community is under 35 – a generation that gives differently, moves differently, and expects technology to keep up with them. Motiv’s events attract exactly that same demographic: young, active people – motivated to make a difference. This is the most natural partnership we could have imagined, and together we’re going to show what fundraising looks like when it’s built for the next generation.”
Motiv Sports joins an impressive roster of event partners already working with givestar, including Tough Mudder, Spartan, RunThrough, Active Leisure Events, Ultra Events, Ultra X, Active Leisure Events and Charity Challenge — cementing givestar’s position as the leading fundraising technology platform for the mass participation events sector.
Charities interested in getting involved with Motiv events and harnessing givestar’s fundraising technology should contact givestar directly.
