Allison Homes serves up free ice cream across the East Midlands this summer
Allison Homes East Midlands is inviting local communities to scoop up a complimentary summer treat as its branded ice cream van tours Leicestershire and Nottinghamshire this summer.
Outlook-mipmcr54.png
Allison Homes East Midlands’ ice cream tour
Launching on Thursday 16th July, the homebuilder’s ‘Scoop into Summer with Allison Homes’ campaign will see a fully branded ice cream van take to the road for 10 dates over five weeks, spreading some summer cheer in communities surrounding its developments.
Between 11am and 1pm, residents will be able to look out for the van, pick up a complimentary ice cream and discover more about the range of new homes Allison Homes is building across the region.
On Thursdays, the van will travel through neighbourhoods close to each development, before venturing further afield on Saturdays to visit wider community destinations, including village centres, parks and other popular local spots.
The tour will visit communities surrounding:
Hayes View in Cotgrave on Thursday 16th and Saturday 18th July
Finney Meadows in Shepshed on Thursday 23rd and Saturday 25th July
St Mary’s Chase in Stanton under Bardon on Thursday 30th July and Saturday 1st August
Auster Meadows in Rearsby on Thursday 6th and Saturday 8th August
Gynsill Grange in Anstey on Thursday 13th and Saturday 15th August
Exact routes and stopping points will be announced on Allison Homes’ social media channels ahead of each visit, so residents can follow the tour and find out when the van will be heading their way.
Emma Weston, Sales Director at Allison Homes East Midlands, said: “Nothing says summer quite like enjoying an ice cream in the sunshine, and we’re really looking forward to bringing our Scoop into Summer tour to communities across Leicestershire and Nottinghamshire.
“The tour gives us a fantastic opportunity to get out into the areas surrounding our developments, meet local residents and give something back while showcasing the new homes we’re creating nearby.
“We hope people will keep an eye out for the van, come over to say hello and enjoy a complimentary summer treat on us.”
The campaign reflects Allison Homes East Midlands’ commitment to supporting the communities in which it builds and creating positive opportunities for local people to come together.
For further information about Allison Homes East Midlands and its developments, visit https://allison-homes.co.uk/.
