Bella Hadid stars in Burberry campaign

Bella Hadid fronts the campaign for Burberry’s new Pocket Bag, designed by Riccardo Tisci, with images shot by Inez van Lamsweerde and Vinoodh Matadin.

The American model said ‘I absolutely loved shooting this campaign, letting my inner animal spirit run free! We had so much fun on set… This is my second campaign for Burberry and it is always such an exciting experience working with Riccardo – he has such amazing creative ideas and ways of interpreting a collection’.

The animal kingdom-inspired campaign is another nod to longstanding Burberry codes. “Animals have always been a creative obsession and signature of mine, and it was so amazing to see Bella Hadid bring this to life as the panther,” said Tisci in a statement.