‘Couch Couture’ from Amsterdam hits UK
A boxer short with pockets. Perfect for that hungover day or your lazy weekend. To keep all your important stuff – phone, keys, lighter – close. That was the idea of three Dutch students. Now, five years later, the founders sold over 250.000 products in the Netherlands alone. And now they are coming for the United Kingdom.
Couch
It all started in the student house of Michiel Dicker (28), Rob ten Hoove (27) and Karel Bosman (31). Dicker was on the couch, in his ‘regular’ underwear, with no place to put his phone. “Wouldn’t it be nice if these boxer shorts had pockets,” he thought out loud. Bosman jumped up and said: “Dude, this is it! Let’s do this!” And so an adventure began.
The three boys put all their savings together and ordered their first batch of Pockies. Two thousand pieces. “Those were exciting times. We were either going to sell, or be stuck with a truckload of underwear for the rest of our lives.” Dicker says. Friends were asked to model, the website was built by themselves.
Sold out
The fear of having a lifetime supply of boxer shorts proved to be unfounded. Within three weeks the first batch was sold out entirely. “We could not believe it. We had to run from our lectures, or skip them altogether, to prepare orders.” Dicker says. Nowadays things happen a little more professionally with a distribution center fulfilling the orders. “We made too many mistakes ourselves anyway.”
Swiss army knife
Okay, so a boxer short with pockets, but what is the purpose? “Well,” says Dicker “it is like a Swiss army knife for the underwear world.” Besides usage on your lazy weekends, you can also use the pockets to store your music when running or keep your stuff safe on travels. “We also have a lot of customers with diabetes who want to store their insulin pump discreetly.” tells Dicker us.
Couch Couture
Since the inception of the boxer short with pockets the Amsterdam based company has gone forward with creating more clothing fit for a comfortable lifestyle. “Couch Couture, we call it,” says Dicker. “everything you need on and around your couch.” This translates to djellaba’s, house hoodies, sleeping masks and pyjama shorts for women.
