Halloween Becomes the UK’s Favourite Night In
New research from UK holiday park provider, Away Resorts reveals that Halloween is becoming more popular in the UK according to nearly two thirds (63%) of Brits, with most (55%) now preferring Halloween to Guy Fawkes night, and 50% of Brits stating that it’s their favourite time of year after Christmas.
Across the UK, households are embracing Halloween as a neighbourhood celebration. On average, UK households expect around 3.5 trick-or-treaters this year, with more than two-thirds (71%) planning to hand out sweets. The data found that over half (56%) are going to place a pumpkin outside to signal they’re open for spooky visitors.
Percent of households across the UK welcoming trick or treaters by placing a pumpkin outside:
Wales
66%
London
61%
Yorkshire & The Humber
58%
North West
57%
East of England
56%
South East
55%
North East
54%
East Midlands
52%
South West
51%
West Midlands
50%
Scotland
47%
Despite fright night falling on a Friday, only one in five (20%) Brits are planning to attend a Halloween party this year, with the majority opting for a more wholesome night in by hosting a scary movie marathon (29%), welcoming trick-or-treaters (28%) and carving pumpkins (25%).
The North West shows strong Halloween spirit, with 72% of households planning to hand out treats to trick-or-treaters
Scotland is the land of family-friendly fun, with nearly a third (31%) enjoying quality time together and three in ten (29%) settling in for spooky films
Londoners top the pumpkin carving charts, with over a third (37%) turning their kitchens into carving stations
However, the North East doesn’t seem to be getting into the spooky spirit this year. Nearly half (46%) of households would rather receive a trick than hand out treats, and a third (33%) admit they’ll be pretending not to be at home when visitors come knocking. While the East of England appears less bewitched, with just one in five (19%) planning to watch a horror film.
A more recent tradition is the drinking of pumpkin spice lattes, with 22% of Londoners enjoying the comforting hot drink. But the West Midlands (5%) aren’t as keen, perhaps not surprising from the region where half (52%) of households don’t celebrate Halloween at all.
Samantha Storey, Experience Delivery Manager at Away Resorts, commented:
“Our research shows that Brits love to keep things traditional at Halloween, with pumpkin carving outshining a night out. What’s more, the shift towards cosy nights in with family and friends, highlights just how important Halloween has become as a seasonal celebration for all ages. That’s exactly the spirit we’re bringing to our parks this year with our annual 31 Days of Halloween festivities.”
Away Resorts also is currently running its biggest annual 31 Days of Halloween celebrations yet, across selected UK holiday parks. Guests can expect spooky decorations, seasonal arts and crafts and a host of #notsospooky entertainment for the Boo Crew for the whole family to enjoy.
Recognising how families want to celebrate Halloween by having a cosy night in, Away Resorts launched the UK’s first human cauldron hot tub experience at Sandy Balls Holiday Village in the New Forest. The haunted hot tub can be enjoyed by guests booking Away Resort’s ‘cabin-in-the-woods-esque’ Knightwood accommodation which comes with a spooky Halloween makeover.
Price based on a 3-night stay in Superior accommodation at The Lakes Rookley starts from £112.
