LG UNVEILS AI-DRIVEN, ENERGY-EFFICIENT LAUNDRY SOLUTIONS AT IFA 2025

LG Electronics (LG) is set to showcase a comprehensive suite of advanced AI-powered laundry solutions with maximised energy efficiency at IFA 2025. The new lineup meets a growing demand for sustainable appliances in the European
market, with energy-efficient laundry products that accommodate a variety of lifestyles and living spaces.

At the center of the lineup is the LG HeatPump WasherDryer – also known as LG WashCombo – which integrates the essential benefits of LG’s washer and dryer in an all-in-one unit. First introduced in Europe as part of LG’s premium SIGNATURE lineup, the original
model earned the highest efficiency rating of Energy Class A for its full washing-to-drying cycle. The new HeatPump WasherDryer upholds this benchmark, once again delivering Energy Class A performance across the entire cycle. Equipped with cutting-edge DUAL
Inverter HeatPump™ technology and low-GWP refrigerants such as R290, the WasherDryer delivers exceptional energy efficiency while meeting Europe’s strict standards. Its built-under design with large load capacity optimises space utilisation for European households,
while advanced AI algorithms provide tailored fabric care. With this highly efficient lineup, LG aims to reinforce its leadership in Europe’s energy-conscious washer-dryer all-in-one market.

Grounded in its sustainability efforts, LG’s new washers feature the Microplastic Care Cycle, which reduces up to 60 percent* of microplastics released from synthetic fibers during washing. In addition, advanced AI motion control enhances energy efficiency
to the industry’s highest level. Leveraging AI Core-Tech driven by LG’s innovative AI DD™ technology, the washers’ AI Wash™ function detects weight to select the optimal wash pattern – minimising damage to delicate fabrics while consuming less energy.

LG’s new dryer models also achieve industry-leading Energy Class A efficiency. Powered by the AI Dual Inverter™ technology, the AI Dry™ feature intelligently detects the weight, fabric type and humidity of the load, to adjust the drying speed, particularly
for soft fabrics, and reduce energy consumption.

Recognising that many European customers prefer installing appliances themselves, LG provides self-installation checkup features through the LG ThinQ service. Moreover, the newly introduced Comfort Kit for the new 24-inch European laundry lineup enhances usability
and accessibility for all households.

With this expanded portfolio of heat pump laundry solutions, LG continues to grow its presence in Europe by addressing local needs and preferences. Intuitive displays, streamlined controls and automatic cycle optimisation simplify everyday laundry tasks, while
stylish designs – including the 24-inch WashTower European model available in multiple colours – seamlessly integrate into modern interiors.

“Drawing on extensive customer insights and advanced AI, LG has gained a deep understanding of Europeans’ unique lifestyles and laundry habits,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “This enables us to deliver solutions tailored
to local needs, further strengthening our leadership in Europe across the global home appliance market.”