Londoners lead the UK in using AI to ‘Help Them Adult’
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New research reveals London is the UK’s capital of ‘AI-assisted adulting’. Nearly half of Londoners (47%) say they need help with everyday “adulting” tasks, higher than the national average (31%). At the same time, the city is leading the way in turning to AI for support, with 59% of Londoners using AI weekly, compared with 31% nationally.
The findings highlight how people are increasingly using AI as a practical life tool, helping them tackle complex or unfamiliar tasks in a way that feels easier, faster and more accessible.
Some of the key London insights include:
39% of Londoners prefer using AI over traditional methods
because it can break complex instructions into clear, step-by-step guidance
36% say visual explainers (eg. diagrams/videos) make tasks easier to understand
When it comes to everyday responsibilities, Londoners say they most often need help with:
Car maintenance: 29%
Managing finances and budgeting: 28%
DIY tasks: 27%
Together, the data paints a picture of a generation increasingly comfortable using AI as a practical co-pilot for everyday life – from fixing things around the house to managing money – reflecting a broader cultural shift toward new digital tools that simplify and support modern lifestyles.
To help decode what’s behind this shift, we can offer interview time with psychologist Kate Nightingale, who can explore why people are turning to AI for everyday guidance and what this says about changing attitudes toward learning, independence and problem-solving.
The research also uncovers something fascinating about how people search for answers online. To better understand the minds of modern users, Heywa, a visually-driven AI model, has identified five distinctive “Online Languages.” Much like Love Languages describe how people express affection, these Online Languages describe how people naturally seek information online – their digital body language when trying to understand something new.
Heywa has identified five types:
The Rabbit Hole Explorer
– endlessly curious and driven to uncover every possible detail
The Deep Dive Analyser
– methodical and research-led, seeking depth and accuracy
The Moodboard Visualist
– prefers visual inspiration, diagrams and visual explanations
The Savvy Synthesiser
– gathers information from multiple sources and distils the key insights
The Talk-It-Out Conversationalist
