NATIONAL SMILE MONTH: Queen Elizabeth Crowned Britain’s Favourite Smile

Madame Tussauds London will mark the Platinum Jubilee with a limited-time-only display of its Royal Dress Collection. Each design was made especially for The Queen’s figures during her 70 year reign to date and will be on display from 27th May for two weeks. www.madametussauds.com/london

Ahead of the Platinum Jubilee, Queen Elizabeth II has been named as Britain’s favourite smile, reveals research by
SmileDirectClub
to coincide with National Smile Month (June 2022). Her Majesty takes the top spot alongside Queen of daytime TV, Holly Willoughby.

The research, released by
the oral care leader with the first medtech platform for teeth straightening SmileDirectClub, cites the Queen’s
genuine smile (58%) and natural character (26%) as reasons why she tops the list for Brits. 

When it comes to a genuine smile, Brits believe Olivia Colman who portrays the Queen in ‘The Crown’ has the most genuine smile.
The 48-year-old’s extra wide beam won the hearts of around one in four (24%) voters.

Top 10 Smiles As Voted By Brits:

1.
Queen Elizabeth, Holly Willoughby

2.
Michelle Keegan

3.
Prince William

4.
Idris Elba

5.
Bradley Walsh

6.
Stacey Solomon

7.
David Beckham

8.
Cheryl Cole

9.
Anthony Joshua

10.
Tom Hardy

Half of respondents (48%) agree that having a straight set of teeth is the most important feature in creating a perfect smile, along with pearly white
teeth (33%). Discoloured teeth (52%) and missing teeth (51%) are the top factors which contribute to an unattractive smile. 

It’s widely reported that smiling
increases mood-enhancing hormones while decreasing stress-enhancing hormones, and has the ability to reduce your overall blood pressure,
so it may come as no surprise that over half of Brits (52%) list somebody smiling at them as the top reason to make them smile during
the day. Receiving a compliment was mentioned by 45% of respondents and talking with friend or family was detailed by 42%. 

Although the research shows that smiles have the power to make somebody’s day, when asked to look at their own smile, 1 in 4 (25%) Brits said they
weren’t happy with theirs, citing reasons such as not liking their teeth (47%), not having white teeth (45%) and having wonky teeth (31%). Furthermore, 71% of respondents said they would smile more if they liked their teeth. 

David Cran, VP International at
SmileDirectClub, comments; “We know that smiling has so many benefits so we are disheartened to see from the research that many people are feeling self conscious about their smiles.
SmileDirectClub believes everyone deserves access to a smile they love, so we are on a mission to get the nation smiling again.”

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