New research has found that Nadiya Hussain is the most influential Bake-Off contestant of all time with 816,000 Instagram followers and an expected average earning of £3,249 per sponsored post on Instagram.
Ahead of tonight’s final, online retailer of bedroom furniture products Bed Kingdom analysed data from contestants Instagram profiles and marketing calculators to determine which Great British Bake Off contestant was the most influential following their time in the famous tent.
Nadiya Hussain, winner of series six, took the top spot as the internet’s most popular Bake-Off contestant with more than eight-hundred thousand followers on Instagram, meaning she can earn an expected £3,249 per sponsored post. Luton’s own Hussain has released recipe books, fronted multiple BBC cookery shows and appeared as a Loose Woman since her time in the tent, highlighting how much the public enjoyed her personality and what lead her to winning the Bake Off trophy in 2015.
Series one winner turned food columnist, Edd Kimber ranks as the second most influential baker from the series. Kimber has 387,000 Instagram followers who enjoy his posts and allow him to earn an average of £1,540 per sponsored post.
The third most influential contestant from the Great British Bake Off is series nine winner Rahul Mandal. Despite having half the Instagram followers of Nadiya Hussain, Mandal can still expect make four figures from sponsored posts, with an average £1,330 per post, thanks to his 333,000 followers.
Kim-Joy Hewlett won the public over in 2018 due to her quirky style of baking – so much so, she has the fourth biggest Instagram presence of any Bake Off contestant, amassing 329,000 followers. This means that Kim-Joy can earn £1,312 per sponsored post on the social media platform.
Candice Brown from North London, who won the Great British Bake-Off in 2016 takes fifth place as the most influential Bake-Off contestant. Brown has a huge following of 262,000 Instagram followers meaning she can expect to earn £1,045 per sponsored post. Since finding fame in the tent, Brown has released cookbooks, appeared at food festivals and had a range of presenting jobs.
Despite not being in the top ten most influential list of Bake-Off contestants, series three winner John Whaite can earn an average £443.50 per sponsored post which is expected to rise due to his new venture on the dancefloor with Strictly Come Dancing this autumn.
Commenting on the research, a spokesperson from Bed Kingdom said: “As the final of The Great British Bake Off airs the research shows, fifty percent of the top ten most influential contestants are previous winners, indicating that getting the trophy proves to be extremely profitable.”