As recent figures highlight that 40% less women are likely to start a business in mid-life, a group of successful female entrepreneurs have launched International Women in Mid-life Day and annual Expo this October 21st to help, support and encourage budding entrepreneurs across the UK. The figures show the huge mid-life gender divide as less than a 1 million women over 40 are now self-employed, 40% less than men of this age, and millions have significantly smaller pensions and little control over their finances.
The team of successful entrepreneurs have developed the virtual event specifically for women over 40 who need inspiration, guidance and business services to find the perfect career match or business support and advice. The day will help women to find their passion, explore opportunities and become financially self-sufficient and it will be held on International Women in Mid-life Day.
The initial concept came from Business Mentor, Moira Doherty (63) who is a huge campaigner for support and recognition of ‘Women in Mid-life’ and this has evolved into the creation of the international awareness day and Expo. As Moira explains: “These figures really highlight the huge gender gap and how little support there is for women who are over 40. For so many they feel that their role is wife, mother, daughter, sister, granny, carer rather than independent businesswoman. They don’t feel they have anything to contribute to society and in particular to the business world.”
Along with Denise Ferguson (40), Sharon Murray (53) and Nicola Toner (50) who are all running successful businesses, these four amazing women are passionate about inspiring and empowering females in mid-life to take control, make a difference in society and create a modern image of what “mid-life” really stands for.
Moira added, “Creating a modern cultural image for women in Mid-life is good for society, good for the economy and good for women of all ages.”
Moira has been an entrepreneur for many years, has been campaigning and supporting female entrepreneurs in their ‘mid-life’ to become successful businesswomen and gain financial freedom and security for their futures. She is the founder of the WOWS Collective (Wonderful Older Women Succeeding) and is passionate about leaving a legacy that will support women to create the life they desire and one that makes them feel valued for years to come.