118 118 Money, a Cardiff-based financial services provider, is pleased to announce that Ali Riaz Chaudhry will join the company as its new Chief Executive Officer, beginning this month.

Chaudhry will be responsible for the strategy, growth and daily operations of the business.

The appointment of Chaudhry, an industry leader known for building customer-focused propositions, reflects 118 118 Money’s ongoing dedication to providing customers the choice of having better financial options today to build a better future for tomorrow.

Robert Pines, CEO of 118 118 Money’s parent company kgb, said, “Our mission has always been to provide affordable financial solutions for consumers with less than perfect credit. As a brand, we pride ourselves on helping consumers better understand and embrace good financial habits, in addition to giving them products and tools to help build their credit score. To further this mission, I’m pleased to announce that Ali Riaz Chaudhry will join 118 118 Money as our new Chief Executive Officer, effective September 11, 2017.”

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