Asda expands plant-based range of cheezes in time for the festive season

Asda is adding to its range of plant-based cheezes just in time for Christmas with the introduction of a new format of an award-winning vegan brands, which is also the second best-selling plant-based cheese in the UK.

The supermarket giant is rolling out Applewood® Vegan Slices and Grated, the multi-award-winning plant-based version of the UK’s number one smoky cheese.

Asda was the first supermarket giant to list Applewood Vegan Block when it launched back in October 2019. It proved to be so popular with vegans, vegetarians and flexitarians when it launched, that 40% of the Asda stores that stocked it sold out on the first day.

Its popularity was due to its meltability factor; it melts just as well as its dairy cheese counterparts. It is fortified with B12 and calcium, is coconut oil based, has Applewood’s unique smoked flavouring and is free from dairy, lactose, soya, gluten and palm oil.

Following the success of the Applewood Vegan launch, the Grated and Slices format quickly followed, and so did the awards. Applewood has won 12 awards since October 2019. Applewood Vegan is now the second biggest vegan cheeze brand*.

Ffion Davies, Brand Manager for Applewood Vegan, said: “Asda has supported us right from the start with the first-ever plant-based launch, Applewood Vegan Block and we are thrilled that they will now be stocking the Slices format of this fabulously smoky cheese. The future looks very bright for our plant-based range so watch this space for more product innovation and hopefully future partnerships with Asda.”

Applewood Vegan Slices (200g) are now available to buy in 350 Asda stores and retail at £2.80.